Shoplifting as Moral Insanity: Historical Perspectives on Kleptomania

  title={Shoplifting as Moral Insanity: Historical Perspectives on Kleptomania},
  author={Ronald A. Fullerton and Girish N. Punj},
  journal={Journal of Macromarketing},
  pages={16 - 8}
Kleptomania has long concerned retailers. First described in 1816, it has been a controversial topic among psychiatrists, legal authorities, retail store managers—and the opinionated public—ever since. Kleptomania is a good case illustration of the development of thought in marketing-related areas. The article presents an intellectual history of thought on kleptomania, critically examining why ideas about it developed, were challenged, and were in some cases modified over two centuries… 

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