Shock and awe: Distinct effects of taboo words on lexical decision and free recall.

  title={Shock and awe: Distinct effects of taboo words on lexical decision and free recall.},
  author={Christopher R. Madan and Andrea T. Shafer and Michelle C Chan and Anthony Singhal},
  journal={Quarterly journal of experimental psychology},
  volume={70 4},
Taboo stimuli are highly arousing, but it has been suggested that they also have inherent taboo-specific properties such as tabooness, offensiveness, or shock value. Prior studies have shown that taboo words have slower response times in lexical decision and higher recall probabilities in free recall; however, taboo words often differ from other words on more than just arousal and taboo properties. Here, we replicated both of these findings and conducted detailed item analyses to determine… CONTINUE READING

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