Shiny happy people building trust?: photos on e-commerce websites and consumer trust

Abstract

Designing for trust in technology-mediated interaction is an increasing concern in CHI. In advertising, images of people have long been used to create positive attitudes to products or trust in brands. However, the evidence as to whether placing photographs of people on e-commerce web sites has the intended effect has been mixed. This paper reports a study… (More)
DOI: 10.1145/642611.642634

Topics

5 Figures and Tables

Statistics

0102030'04'06'08'10'12'14'16'18
Citations per Year

140 Citations

Semantic Scholar estimates that this publication has 140 citations based on the available data.

See our FAQ for additional information.

Cite this paper

@inproceedings{Riegelsberger2003ShinyHP, title={Shiny happy people building trust?: photos on e-commerce websites and consumer trust}, author={Jens Riegelsberger and M. Angela Sasse and John D. McCarthy}, booktitle={CHI}, year={2003} }