Shiny happy people building trust?: photos on e-commerce websites and consumer trust

@inproceedings{Riegelsberger2003ShinyHP,
  title={Shiny happy people building trust?: photos on e-commerce websites and consumer trust},
  author={Jens Riegelsberger and M. Angela Sasse and John D. McCarthy},
  booktitle={CHI},
  year={2003}
}
Designing for trust in technology-mediated interaction is an increasing concern in CHI. In advertising, images of people have long been used to create positive attitudes to products or trust in brands. However, the evidence as to whether placing photographs of people on e-commerce web sites has the intended effect has been mixed. This paper reports a study that examined the effect of adding such photographs to 12 existing e-commerce sites, whose reputation had been established through customer… CONTINUE READING

Figures, Tables, and Topics from this paper.

Citations

Publications citing this paper.
SHOWING 1-10 OF 108 CITATIONS, ESTIMATED 23% COVERAGE

Trust Prediction in Online Social Networks by

VIEW 4 EXCERPTS
CITES BACKGROUND
HIGHLY INFLUENCED

Reading Trust and Distrust in Shared Documents: Film Professionals Review Film Reviews

  • J. Internet Serv. Inf. Secur.
  • 2011
VIEW 5 EXCERPTS
CITES BACKGROUND
HIGHLY INFLUENCED

FILTER CITATIONS BY YEAR

2003
2018

CITATION STATISTICS

  • 8 Highly Influenced Citations

  • Averaged 5 Citations per year over the last 3 years

References

Publications referenced by this paper.
SHOWING 1-6 OF 6 REFERENCES

Picture Says More Than A Thousand Words - Photographs As Trust Builders In E-Commerce Websites. In

U. Steinbrueck, H. Schaumburg, S. Duda, T. Krueger
  • Proceedings of CHI2002: Extended Abstracts
  • 2002
VIEW 8 EXCERPTS
HIGHLY INFLUENTIAL

Die bestimmung von vertrauen in internetangebote

  • 2000
VIEW 3 EXCERPTS
HIGHLY INFLUENTIAL

Consumer Trust in an Internet Store: A Cross-Cultural Validation

  • J. Computer-Mediated Communication
  • 1999
VIEW 4 EXCERPTS
HIGHLY INFLUENTIAL

Similar Papers

Loading similar papers…