Shifting Republican views on climate change through targeted advertising

@article{Goldberg2021ShiftingRV,
  title={Shifting Republican views on climate change through targeted advertising},
  author={Matthew H. Goldberg and Abel Gustafson and Seth A. Rosenthal and Anthony Leiserowitz},
  journal={Nature Climate Change},
  year={2021},
  volume={11},
  pages={573 - 577}
}
It is essential to increase public understanding of the existence, causes and harms of climate change. In the United States, Republicans are one important audience, as the bipartisan support needed for ambitious and durable climate policy is currently lacking. An important limitation of most climate change message testing is that it is usually based on controlled experiments, which may or may not be equally effective in the real world. Here we report the effects of a one-month advertising… 

Machine learning reveals how personalized climate communication can both succeed and backfire

This paper uses machine learning to reanalyse findings from a recent study showing that online advertisements increased some people’s belief in climate change while resulting in decreased belief in others, and shows that the effect of the advertisements could change depending on people's age and ethnicity.

Consider the following: A pilot study of the effects of an educational television program on viewer perceptions of anthropogenic climate change and ocean acidification

Abstract Climate change portends significant harms to humans and biodiversity but public knowledge of relevant scientific information remains limited. As societal changes and investment are essential

A toolkit for understanding and addressing climate scepticism

Despite over 50 years of messaging about the reality of human-caused climate change, substantial portions of the population remain sceptical. Furthermore, many sceptics remain unmoved by standard

Recognizing societal influences in earthquake geohazard risk perception with explainable AI while mitigating risks through improved seismic interpretation

As public awareness of climate-change-related weather events and temperature anomalies increases in the United States, citizens’ attitudes toward climate change should be studied, including the

Trends in American scientists’ political donations and implications for trust in science

Scientists in the United States are more politically liberal than the general population. This fact has fed charges of political bias. To learn more about scientists’ political behavior, we analyze

‘It is a bloody big and responsible job’: perspectives on climate change communication from Australia-focused practitioners

Climate change is a complex social-political issue in Australia with a history of dysfunctional conflict over climate policy. This presents challenges for the practitioners communicating about

A Comparative Evaluation of Interventions Against Misinformation: Augmenting the WHO Checklist

During the COVID-19 pandemic, the World Health Organization provided a checklist to help people distinguish between accurate and misinformation. In controlled experiments in the United States and

An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

Advertisements are regarded as one of the most efficient ways in which a brand can send a message to its customers. More than this, advertisements are also the easiest way in which consumers are able

References

SHOWING 1-10 OF 27 REFERENCES

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments

Heterogeneity with large offsetting effects is not the source of small average effects on candidate favorability and vote, and heterogeneity does not mask substantial heterogeneity even where theory from political science suggests that it should find it.

How USA-Centric Is Psychology? An Archival Study of Implicit Assumptions of Generalizability of Findings to Human Nature Based on Origins of Study Samples

Conclusions about human behavior are primarily based upon observations from western, educated, industrialized, rich, and democratic (WEIRD) samples, especially from the United States. One consequence

Promoting Persuasion With Ideologically Tailored Science Messages: A Novel Approach to Research on Emphasis Framing

Motivated reasoning in response to disconfirming science information presents a challenging barrier to science communication. This article presents a novel approach to emphasis framing, in which

Climate Change in the American Mind: Data, Tools, and Trends

iStock/yangphotoClimate change is a major threat to ecosystems and people around the world.1 Risk analysts, including the U.S. Department of Defense, rank climate change as one of the most serious ...

Correcting misinformation about climate change: the impact of partisanship in an experimental setting

Misperceptions of the scientific consensus on climate change are an important problem in environmental policy. These misperceptions stem from a combination of ideological polarization and statements

Defining Public Will

Scientific elaboration of “public will” would enhance the concept's analytical usefulness and contribute to improved understanding in various fields, including political science and public policy.

Partisan Barriers to Bipartisanship

Everyday partisans evaluate policies partly by following partisan cues, fomenting polarization. However, there is debate over the influence of partisan cues in “real-world,” nonlaboratory contexts.