Shifting Republican views on climate change through targeted advertising

@article{Goldberg2021ShiftingRV,
  title={Shifting Republican views on climate change through targeted advertising},
  author={Matthew H. Goldberg and Abel Gustafson and Seth A. Rosenthal and Anthony Leiserowitz},
  journal={Nature Climate Change},
  year={2021},
  volume={11},
  pages={573 - 577}
}
It is essential to increase public understanding of the existence, causes and harms of climate change. In the United States, Republicans are one important audience, as the bipartisan support needed for ambitious and durable climate policy is currently lacking. An important limitation of most climate change message testing is that it is usually based on controlled experiments, which may or may not be equally effective in the real world. Here we report the effects of a one-month advertising… 

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