Shifting Mainstream Consumption Patterns Towards a Circular Economy Transition

  title={Shifting Mainstream Consumption Patterns Towards a Circular Economy Transition},
  author={Ksenia Benifand},
This Major Research Project (MRP) explores how we might shift mainstream consumption patterns as we transition towards the Circular Economy. The research methodology combined primary and secondary research. The research identifies essential circular consumption behaviour patterns, motivating drivers for choosing the behaviours, and barriers that may hinder adoption if not addressed. Strategies and case studies for cultivating and accelerating new social norm conditions and external contexts… CONTINUE READING


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