Shaping the Agenda of Local Daily Newspapers: A Methodology Merging the Agenda Setting and Community Structure Perspectives

  title={Shaping the Agenda of Local Daily Newspapers: A Methodology Merging the Agenda Setting and Community Structure Perspectives},
  author={Maxwell E. McCombs and Marcus Funk},
  journal={Mass Communication and Society},
  pages={905 - 919}
Community structure research investigates the influence of the local community and specific demographic groups in the community on the degree of emphasis that particular public issues receive in a local newspaper. In contrast to this internal source of influence, intermedia agenda setting emphasizes the external influence of other news media and the national journalistic culture on the news decisions of local daily newspapers. To invoke a cliché, the agenda-setting and community structure… 
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