Shaping technology across social worlds: groupware adoption in a distributed organization

@inproceedings{Mark2003ShapingTA,
  title={Shaping technology across social worlds: groupware adoption in a distributed organization},
  author={Gloria Mark and Steven E. Poltrock},
  booktitle={GROUP},
  year={2003}
}
In this paper, we draw on theory about social worlds to analyze how different organizational contexts affect groupware adoption. We report on a study of the adoption of data conferencing in a large distributed organization. Our data show that the diffusion process, which was driven by the users, was a result of communication and transformation of the technology across different social worlds. We also discovered that membership in multiple social worlds in an organization creates a tension for… CONTINUE READING
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