Shaping perceptions to motivate healthy behavior: the role of message framing.

  title={Shaping perceptions to motivate healthy behavior: the role of message framing.},
  author={Alexander J. Rothman and Peter Salovey},
  journal={Psychological bulletin},
  volume={121 1},
Health-relevant communications can be framed in terms of the benefits (gains) or costs (losses) associated with a particular behavior, and the framing of such persuasive messages influences health decision making. Although to ask people to consider a health issue in terms of associated costs is considered an effective way to motivate behavior, empirical findings are inconsistent. In evaluating the effectiveness of framed health messages, investigators must appreciate the context in which health… 

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