Shape of glass and amount of alcohol poured: comparative study of effect of practice and concentration.

@article{Wansink2005ShapeOG,
  title={Shape of glass and amount of alcohol poured: comparative study of effect of practice and concentration.},
  author={Brian Wansink and Koert van Ittersum},
  journal={BMJ},
  year={2005},
  volume={331 7531},
  pages={1512-4}
}
OBJECTIVE To determine whether people pour different amounts into short, wide glasses than into tall, slender ones. DESIGN College students practised pouring alcohol into a standard glass before pouring into larger glasses; bartenders poured alcohol for four mixed drinks either with no instructions or after being told to take their time. SETTING University town and large city, United States. PARTICIPANTS 198 college students and 86 bartenders. MAIN OUTCOME MEASURES Volume of alcohol… CONTINUE READING
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