Sexy red: Perceived sexual receptivity mediates the red-attraction relation in men viewing woman ☆

@inproceedings{Pazda2012SexyRP,
  title={Sexy red: Perceived sexual receptivity mediates the red-attraction relation in men viewing woman ☆},
  author={Adam D. Pazda and Andrew J Elliot and Tobias Greitemeyer},
  year={2012}
}
Abstract In many non-human primate species, female red displays are a signal of sexual receptivity and this signal attracts male conspecifics. In the present research, we proposed and tested a human analog whereby perceived sexual receptivity mediates the relation between red and sexual attraction in men viewing women. Two experiments were conducted, each of which provided support for the hypothesized mediational model. Experiment 1 documented the mediational role of perceived sexual… CONTINUE READING

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