Sexual Economics: Sex as Female Resource for Social Exchange in Heterosexual Interactions

@article{Baumeister2004SexualES,
  title={Sexual Economics: Sex as Female Resource for Social Exchange in Heterosexual Interactions},
  author={Roy F. Baumeister and Kathleen D. Vohs},
  journal={Personality and Social Psychology Review},
  year={2004},
  volume={8},
  pages={339 - 363}
}
A heterosexual community can be analyzed as a marketplace in which men seek to acquire sex from women by offering other resources in exchange. Societies will therefore define gender roles as if women are sellers and men buyers of sex. Societies will endow female sexuality, but not male sexuality, with value (as in virginity, fidelity, chastity). The sexual activities of different couples are loosely interrelated by a marketplace, instead of being fully separate or private, and each couple's… 
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