Sexual Consumption in the Time of AIDS: A Study of Prostitute Patronage in Thailand

  title={Sexual Consumption in the Time of AIDS: A Study of Prostitute Patronage in Thailand},
  author={Russell Belk and P. {\O}stergaard and Ronald Groves},
  journal={Journal of Public Policy & Marketing},
  pages={197 - 214}
  • Russell Belk, P. Østergaard, Ronald Groves
  • Published 1998
  • Sociology
  • Journal of Public Policy & Marketing
  • On the basis of short-term, qualitative fieldwork, the authors provide a culturally embedded portrait of AIDS knowledge, attitudes, and risk-taking behaviors in prostitute patronage by students and tourists in the most heavily HIV-infected region of Thailand. The authors find that the mix of cultural values, rituals, sex roles, and emotions in this Thai context challenge the underlying assumptions of belief-based Western models of behavior. This may help explain the limited effectiveness of… CONTINUE READING
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