Sex Differences in Socially Responsible Consumers' Behavior

@article{Roberts1993SexDI,
  title={Sex Differences in Socially Responsible Consumers' Behavior},
  author={J. A. Roberts},
  journal={Psychological Reports},
  year={1993},
  volume={73},
  pages={139 - 148}
}
  • J. A. Roberts
  • Published 1993
  • Psychology
  • Psychological Reports
  • Using an improved measure of consumers' socially responsible behavior, testing a national sample of 1,503 consumers and being guided by Eagly's 1987 social role theory of sex-based differences in social behavior, support was found for the contention that women exhibit more concern for others and society as consumers in their behavior and decision making. 
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