Sex, Lies, and Video Games: The Portrayal of Male and Female Characters on Video Game Covers

@article{Burgess2007SexLA,
  title={Sex, Lies, and Video Games: The Portrayal of Male and Female Characters on Video Game Covers},
  author={Melinda C. R. Burgess and Steven Paul Stermer and Stephen R. Burgess},
  journal={Sex Roles},
  year={2007},
  volume={57},
  pages={419-433}
}
Two hundred twenty-five console video game covers obtained from online retail sites were examined for portrayals of men and women. We hypothesized that males would be portrayed more often, but that females would be portrayed in a more hyper-sexualized manner. Male characters were almost four times more frequently portrayed than female characters and were given significantly more game relevant action. However, in spite of their less frequent appearance, female characters were more likely to be… 

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