Setting Boundaries for Corporate Social Responsibility: Firm–NGO Relationship as Discursive Legitimation Struggle

@inproceedings{Joutsenvirta2011SettingBF,
  title={Setting Boundaries for Corporate Social Responsibility: Firm–NGO Relationship as Discursive Legitimation Struggle},
  author={Maria Joutsenvirta},
  year={2011}
}
This article extends our understanding of the firm–nongovernmental organization (NGO) relationship by emphasizing the role of language in shaping organizational behavior. It focuses on discursive and rhetorical activity through which firms and NGOs jointly – and not always consciously – define boundaries for socially acceptable corporate behavior. It explores the discursive legitimation struggles of a leading Finnish forest industry company StoraEnso and Greenpeace during 1985–2001 and examines… CONTINUE READING
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