Service quality and customers’ satisfaction of the food and beverage industry

@inproceedings{Liao2009ServiceQA,
  title={Service quality and customers’ satisfaction of the food and beverage industry},
  author={Cheng-Wen Liao},
  year={2009}
}
Abstract The technical entry barrier of the food and beverage industry is low and therefore, it is often the first choice for entrepreneurial. However, due to the ease of imitations and fierce competition, short-lived restaurants and closures are nothing new. Restaurants are faced with many uncertainties because their consumers come far and wide and the information is asymmetric. This paper collected data with a questionnaire survey, and the questionnaire consisted of three parts: (1) the… CONTINUE READING