Service professionalism in corporate settings

  title={Service professionalism in corporate settings},
  author={John Duff and Corrective Services},
The medical and nursing professions represent themselves as applying specialised knowledge in the interests of their patients. An edifice of professional rules about autonomy and ethical practice has developed to justify insulating professionals from market forces and competition. The trend towards incorporating health service professionals into profit-oriented businesses challenges this understanding. This chapter examines tensions arising from professional practice in two corporate settings… CONTINUE READING

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