Service marketing, value co-creation and customer satisfaction in the airsoft industry: case of a technology-based firm

@inproceedings{Szarucki2018ServiceMV,
  title={Service marketing, value co-creation and customer satisfaction in the airsoft industry: case of a technology-based firm},
  author={Marek Szarucki and Gabriela Menet},
  year={2018}
}
The main objective of the paper is to examine whether offering a co-creation opportunity as a part of service marketing strategy influences customer value creation and satisfaction in the airsoft industry. Our study uses a case study of a technology-based firm from the airsoft industry which operates internationally. The methods employed included statistical analyses based on the data collected through a survey of the technology-based company customers (n=178). Coefficients of Spearman and… CONTINUE READING

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