Service-dominant logic: reactions, reflections and refinements:

@inproceedings{Lusch2006ServicedominantLR,
  title={Service-dominant logic: reactions, reflections and refinements:},
  author={Robert F. Lusch and Stephen L. Vargo},
  year={2006}
}
As one of its own foundational premises implies, the value of servicedominant (S-D) logic is necessarily in its open, collaborative effort. Thus, the authors invite and welcome both elaborative and critical viewpoints. Five recurring, contentious issues among collaborating scholars, as they attempt to understand the full nature and scope of S-D logic, are identified. These issues are clarified and refined, as is appropriate to this co-creation of a service-centric philosophy by the worldwide… CONTINUE READING

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