Service-dominant logic: continuing the evolution

@article{Vargo2008ServicedominantLC,
  title={Service-dominant logic: continuing the evolution},
  author={Stephen L. Vargo and Robert F. Lusch},
  journal={Journal of the Academy of Marketing Science},
  year={2008},
  volume={36},
  pages={1-10}
}
Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,” was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are… CONTINUE READING
BETA

Topics from this paper.

Citations

Publications citing this paper.
SHOWING 1-10 OF 1,302 CITATIONS, ESTIMATED 15% COVERAGE

An investigation into the internal business logic required for successful strategic customer service initiatives in organisations offering clients an integrated package of products and services

  • Proceedings of PICMET '14 Conference: Portland International Center for Management of Engineering and Technology; Infrastructure and Service Integration
  • 2014
VIEW 13 EXCERPTS
CITES BACKGROUND & METHODS
HIGHLY INFLUENCED

Software Service Innovation: An Action Research into Release Cycle Management

VIEW 36 EXCERPTS
CITES BACKGROUND, METHODS & RESULTS
HIGHLY INFLUENCED

Toward Equity and Value Co-creation in Healthcare

VIEW 21 EXCERPTS
CITES BACKGROUND & RESULTS
HIGHLY INFLUENCED

Service-Dominant Logic 2.0: A Balanced Perspective

VIEW 6 EXCERPTS
CITES BACKGROUND & METHODS
HIGHLY INFLUENCED

Service-Dominant logic in Finnish property market

VIEW 27 EXCERPTS
CITES BACKGROUND
HIGHLY INFLUENCED

Emotions and social interaction through the lens of service-dominant logic

VIEW 17 EXCERPTS
CITES BACKGROUND, METHODS & RESULTS
HIGHLY INFLUENCED

FILTER CITATIONS BY YEAR

2007
2019

CITATION STATISTICS

  • 263 Highly Influenced Citations

  • Averaged 152 Citations per year over the last 3 years

References

Publications referenced by this paper.
SHOWING 1-10 OF 35 REFERENCES

Similar Papers

Loading similar papers…