Service-dominant logic: continuing the evolution

@article{Vargo2008ServicedominantLC,
  title={Service-dominant logic: continuing the evolution},
  author={Stephen L. Vargo and Robert F. Lusch},
  journal={Journal of the Academy of Marketing Science},
  year={2008},
  volume={36},
  pages={1-10}
}
Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,” was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are… CONTINUE READING
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