Service customisation and standardisation in combinatory knowledge-intensive business services

Abstract

The trade-off between customisation and standardisation in service offerings has been widely debated in the literatures on service in general and on knowledge-intensive business services (KIBS) specifically. Moving beyond this trade-off, this paper introduces a new type of service offering, called combinatory KIBS, distinguished by their capability to… (More)

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Cite this paper

@inproceedings{Bettiol2015ServiceCA, title={Service customisation and standardisation in combinatory knowledge-intensive business services}, author={Marco Bettiol and Eleonora Di Maria and Roberto Grandinetti}, year={2015} }