Service Quality Management of Scenic Spot Based on Tourists' Experience-Taking the Three Gorges Dam 5A Scenic Area for Example

Abstract

Based on the perspective of tourists, the paper takes the empirical analysis of service quality of the three gorges dam scenic spot, tries to put forward some methods to improve service quality, and provide the reference for the tourism sustainable optimization development of the three gorges dam.

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Cite this paper

@inproceedings{Kan2012ServiceQM, title={Service Quality Management of Scenic Spot Based on Tourists' Experience-Taking the Three Gorges Dam 5A Scenic Area for Example}, author={Ru-liang Kan and Ting Kong}, booktitle={WHICEB}, year={2012} }