Serendipity, Leverage And The Process Of Entrepreneurial Internationalization

@inproceedings{Merrilees1998SerendipityLA,
  title={Serendipity, Leverage And The Process Of Entrepreneurial Internationalization},
  author={Bill Merrilees and D. Miller and James H. Tiessen},
  year={1998}
}
AbstractThe dominant paradigm for international market entry remains the classic formal planning model with its emphasis on a detailed, quantifiable assessment of the export potential of many countries. For small firms, some of the literature shows cases where more informal decision-making occurs. Small firms are commonly engaged in what Cavusgil (1984) terms “experimental exporting “, which entails much learning by doing. The current study analyses one new possibility - the notion of… CONTINUE READING

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