Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products

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@article{Keng2014SequentialCO, title={Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products}, author={Ching-Jui Keng and Van-Dat Tran and Tze-Hsien Liao and Chao-Ju Yao and Maxwell K. Hsu}, journal={Internet Research}, year={2014}, volume={24}, pages={270-291} }