This study examines the sentimental correlation of lottery prizes with household consumption via Grey relational analysis. An approximate correlation with sequential order rankings is identified. Results demonstrate that all top five lottery prizes are strongly correlated with rational addictive consumption and income categories. These lottery prizes show a relatively strong correlation with entertainment consumption and a negligible correlation with desperation consumption. Although jackpot exhibits an approximate strong correlation with alcohol consumption, other prizes show an approximate strong correlation with tobacco consumption. The top five prizes demonstrate a relatively strong correlation with restaurant, recreation, and traveling consumption, as well as a negligible correlation with food and education consumption. Lottery prizes are negligibly correlated with salary with the least sentiment. © 2015 College of Management, National Cheng Kung University. Production and hosting by Elsevier Taiwan LLC. All rights reserved.