Sentiment Analysis Process for Product's Customer Reviews Using Ontology-Based Approach

@article{Polsawat2018SentimentAP,
  title={Sentiment Analysis Process for Product's Customer Reviews Using Ontology-Based Approach},
  author={Teerawat Polsawat and Ngamnij Arch-int and Somjit Arch-int and Apisak Pattanachak},
  journal={2018 International Conference on System Science and Engineering (ICSSE)},
  year={2018},
  pages={1-6}
}
Today, data in a vast number of social networks are abundantly utilized to help consumers make decisions in selecting products. While companies endeavor to analyze and interpret the multitude of customer opinions and sentiments, an accurate assessment becomes problematic. Many research studies encounter semantic conflicts of words or synonymous words, and errors occur within the SentiWordNet algorithm, when assessing both positive and negative words in some sentences. The present study… CONTINUE READING

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