Sensitive research topics : netnography revisited

  title={Sensitive research topics : netnography revisited},
  author={Roy Langer and Suzanne C. Beckman},
Purpose – This paper discusses how netnography can be applied in order to conduct covert research on sensitive research topics. An analysis of a Danish internet message board on cosmetic surgery illustrates suggestions concerning modifications of netnography guidelines. Design/methodology/approach – Owing to the relevance of studying sensitive research topics – in particular when access to informants is difficult – netnography has been applied in an analysis of cross consumer online… CONTINUE READING
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