Sensemaking and politics in MNCs : A comparative analysis of vocabularies within the global manufacturing discourse in one industrial sector 1

@inproceedings{Geppert2012SensemakingAP,
  title={Sensemaking and politics in MNCs : A comparative analysis of vocabularies within the global manufacturing discourse in one industrial sector 1},
  author={Mike Geppert},
  year={2012}
}
This paper compares sensemaking processes in MNCs situated in the same industrial sector. Our comparative analysis of three MNCs and its subsidiaries in Germany and the UK aims to shed light on the contextual dimension (institutions, culture and politics) of the sensemaking process. First we discuss ideologies related to the discourse about global restructuring of manufacturing. Second, we compare similarities and differences in vocabularies of the (multinational) organization. Third, we… CONTINUE READING