Semiotics of pride and profit: interrogating commodification in indigenous handicraft production

@inproceedings{Dlaske2014SemioticsOP,
  title={Semiotics of pride and profit: interrogating commodification in indigenous handicraft production},
  author={Kati Dlaske},
  year={2014}
}
This study investigates the shifting terrain of pri de, profit and power relations in minority language communities under contemporary globalisati on. While “pride” associates linguistic-cultural heritage with identity and pres ervation, “profit” views these as sources of economic gain. In contemporary late capitalism, “pride” seems to be increasingly giving way to “profit”. Arguing that this transform ation needs to be interrogated in terms of complexity and that a detailed, multilayered sem… CONTINUE READING

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