Semiotics as semioethics in the era of global communication

@inproceedings{Petrilli2009SemioticsAS,
  title={Semiotics as semioethics in the era of global communication},
  author={Susan Petrilli},
  year={2009}
}
Abstract Semiotics has the merit of demonstrating that whatever is human involves signs. Indeed, it implies more than this: viewed from a global semiotic perspective we now know that whatever is simply alive involves signs. And this is as far as cognitive semiotics and global semiotics reach. But semioethics pushes this awareness even further by relating semiosis to values and by focusing on the question of responsibility, of radical, inescapable responsibility inscribed in our bodies insofar… 
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