Semiotics and Sport Communication Research: Theoretical and Methodological Considerations

  title={Semiotics and Sport Communication Research: Theoretical and Methodological Considerations},
  author={Jung Woo Lee},
  journal={Communication \& Sport},
  pages={374 - 395}
  • J. Lee
  • Published 1 June 2017
  • Sociology
  • Communication & Sport
This article offers a discussion on the application of semiotics to sport and communication studies. It considers the theoretical orientations of semiotics and the key analytical foci to which semiotic research pays attention. Initially, this article reviews a linguistic theory of structuralism and poststructuralism. It also contemplates three paired concepts within the semiotic discipline that are particularly relevant to sport communication research. These include (1) the notion of denotation… 

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