Semiosis institucional: videocarteleras como transmisoras de identidad y constructoras de imagen, caso PDVSA La Campiña

@inproceedings{Merchn2010SemiosisIV,
  title={Semiosis institucional: videocarteleras como transmisoras de identidad y constructoras de imagen, caso PDVSA La Campi{\~n}a},
  author={Natalia Merch{\'a}n},
  year={2010}
}
This study aimed at analyzing the projection of institutional image through audiovisual boards at PDVSA La Campina and its correspondence with the industry’s cultural identity (values and objectives), taking into account the audiovisual language used and the employees’ perception. In an exploratory and interpretative study, the audiovisual products were revised and analyzed, and a questionnaire was administered. The audiovisual sample consisted of 10 products released before the analysis… CONTINUE READING