Semantic and perceptual processes in symbolic comparisons.

@article{Banks1977SemanticAP,
  title={Semantic and perceptual processes in symbolic comparisons.},
  author={William P. Banks and Jan Flora},
  journal={Journal of experimental psychology. Human perception and performance},
  year={1977},
  volume={3 2},
  pages={278-90}
}
This article studies the processing of pictures and words as symbols. Pictures lead to faster and more accurate responses than words when the task is to decide which member of a pair of pictures or words denotes the larger or smaller object. The present experiments show that the superiority of pictures results from the fact that pictures are interpreted more quickly than words, but that after the interpretation is made, processing is the same. These experiments also give evidence that pictures… CONTINUE READING

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