Selling to the BRIC: China — understanding and improving your footprint

  title={Selling to the BRIC: China — understanding and improving your footprint},
  author={Adrian Stanley},
  journal={Learned Publishing},
  • A. Stanley
  • Published 1 April 2012
  • Business
  • Learned Publishing
This article starts with a consideration of the demographic and economic background to China's development. It then goes on to clarify and explain unique factors of the Chinese academic journals market which publishers need to know about and consider. It looks at this from a sales market perspective and also from that of authorship and content creation. It helps give a roadmap and outline to publishers who want to understand and improve their local footprint. 

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Ministry of Education, People's Republic of China

    Aggregated Data from ScholarOne Thomson Reuters 2009 SSP Annual Meeting, presentation

    • 2009

    The returning tide: How China, the world’s most populous country, is building a competitive research base

    • Journal of Cell Biology,
    • 2007

    Over 10 billion yuan to be invested in '211 Project

      Data from Scopus based on analysis by

        World Bank development indicators

        • GDP ranking