Selling the “Quit” brand to young adult smokers

  title={Selling the “Quit” brand to young adult smokers},
  author={MPH K. Michael Cummings and Gary A. Giovino},
  journal={Journal of General Internal Medicine},
The paper by Ling and Glantz in this issue of Journal of General Internal Medicine draws attention to an obvious fact—smoking cessation is in direct competition with the cigarette industry’s goal of selling cigarettes. 1 Thus, it really should not come as any great surprise to find among the many millions of pages of previously secret tobacco industry… CONTINUE READING