Selling steel in the 1920s

@article{Nomura2011SellingSI,
  title={Selling steel in the 1920s},
  author={Chikayoshi Nomura},
  journal={The Indian Economic and Social History Review},
  year={2011},
  volume={48},
  pages={116 - 83}
}
  • C. Nomura
  • Published 1 January 2011
  • Economics
  • The Indian Economic and Social History Review
Through a case study on the Tata Iron and Steel Company, this article aims to clarify how a large-scale Indian industrial enterprise developed its business strategy in order to expand suitable sales networks in the 1920s, when the consumption pattern of steel changed drastically. In correspondence with the change, the company devised a business strategy to develop its sales network to minimise information asymmetries between the company, the end user and the intermediary merchant. The… 

Figures and Tables from this paper

Trade, Finance, and Industry in the Development of Indian Capitalism: The Case of Tata
This article rethinks the relationship between trade and industry in the development of Indian capitalism, focusing on Tata, pioneers in textile and steel production. It shows how two little-known
The origin of the controlling power of managing agents over modern business enterprises in colonial India
Under the joint stock company system, ultimate control over management is derived from the effective rate of shareholding. In colonial India, the joint stock company system was widely used from the
Nature and Disposition of Colonial Economy of India- An Analysis.
: In colonial India, the Indian national movement was most deeply and firmly rooted in an understanding of the nature and character of colonial economic domination and exploitation. Its early
Sons of Soil, Sons of Steel: Autochthony, Descent and the Class Concept in Industrial India
Abstract Inspired by E. P. Thompson's modelling of class as the contingent outcome of historical processes, this paper explores how autochthony and descent came to inform the boundaries of industrial
The Origins of Import Substituting Industrialization in India
ABSTRACT In the post-war world, India was one of the most protectionist countries. Protectionism originated in British colonial measures to design an industrialization policy in the 1920s. Whereas in
Questioning success: Dispossession and the criminal entrepreneur in urban India
Conceptual divisions between the formal and informal sector are a marked feature of studies of Indian neoliberal dispossession, which juxtapose the experiences of an insecure informal workforce with
The Economy of Modern India: From 1860 to the Twenty-First Century
Preface to the second edition Preface to the first edition 1. Introduction: growth and development in the long run 2. Agriculture, 1860-1950: land, labour and capital 3. Trade and manufacture,
Initial Failure to Produce Competitive Steel, Capitalization Problems and the Institution of an Internal Financing System
With the help of steadily progressing institutional settings and government assistance, the Tatas were able to establish India’s first indigenous capital-financed iron and steel enterprise during the

References

SHOWING 1-10 OF 63 REFERENCES
The bazaar: changing structural characteristics of the indigenous section of the Indian economy before and after the Great Depression
economy, European managing agencies, international export-import firms and London-based exchange banks had grown big on the profits of the external trade, large-scale industry and corporate business
The Growth of Large-Scale Industry to 1947
Industrial development in India has been part of the very broad movement which had its origins in Western Europe. This chapter describes the growth of India's modern industries, the forms within
The Origins of Industrial Capitalism in India: Business Strategies and the Working Classes in Bombay, 1900-1940
1. Problems and perspectives 2. The setting: Bombay city and its hinterland 3. The structure and development of the labour market 4. Migration and the rural connections of Bombay's workers 5.
The Making of the Indian Working Class: The Case of the Tata Iron and Steel Co., 1880-1946
Foreword - Ramkrishna Mukherjee Introduction British Hegemony, the Empire and the Emergence of the Indian Steel Industry (1880-1907) Formation of the TISCO Labour Force (1900-1920) Role of Colonial,
Merchants and peasants : A study of the structure of local trade in grain in late eighteenth century Bengal
This paper’ seeks to study the structure of local trade in grain and to analyse its role in the agrarian economy of Bengal. in the second half of the eighteenth century. In this context, the paper is
Why Did Indian Big Business Pursue a Policy of Economic Nationalism1 in the Interwar Years? A New Window to an Old Debate
Abstract Indian big business campaigned for economically nationalistic policies during the interwar period. Existing scholarship is sharply divided as to the reason for the same. One group of
The Emergence of Modern Marketing
The emergence of modern marketing - international dimensions Madame Tussaud and the business of wax - marketing to the middle classes purposive strategy or serendipity? development and
Grain traders and the East India Company: Patna and its hinterland in the late eighteenth and early nineteenth centuries
Company. In this paper, Patna is regarded as representing the nodal point and its hinterland the base of a composite regional trading structure. Here, the English East India Company succeeded, by the
Editors' note: Markets in history—Concepts and outcomes of commercialisation in South Asia
A large part of economic theory takes the existence and concept of ’markets’ for granted. By contrast, much of economic history is concerned with how markets are created and the kind of impacts they
Indian Business and Nationalist Politics, 1931-1939. The Indigenous Capitalist Class and the Rise of the Congress Party
Preface Abbreviations Introduction 1. Indian capital 2. Crisis and opportunities 3. Business, Civil Disobedience and the reforms 1931-1935 4. The turning point: capitalists and Congressmen 1935-1937
...
1
2
3
4
5
...