Selling or Advertising: Strategies for Providing Digital Media Online

  title={Selling or Advertising: Strategies for Providing Digital Media Online},
  author={Ming Fan and S. Kumar and A. Whinston},
  journal={Journal of Management Information Systems},
  pages={143 - 166}
  • Ming Fan, S. Kumar, A. Whinston
  • Published 2008
  • Business, Computer Science
  • Journal of Management Information Systems
  • Media and network companies are increasingly providing digital media online. We develop a model to examine optimal strategies for media providers to utilize the online channel to distribute digital media. We examine a number of options for media providers. Our results suggest that media companies should sell programs online when content quality is relative high and online access cost is low. When online access cost is relative high, media providers could use the advertising strategy. Overall… CONTINUE READING
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