Selling and consuming the nation: Understanding consumer nationalism

  title={Selling and consuming the nation: Understanding consumer nationalism},
  author={Enric Castell{\'o} and Sabina Mihelj},
  journal={Journal of Consumer Culture},
  pages={558 - 576}
In recent years, nations have regained prominence as central symbols of political unity and mobilization, and proved capable of serving political goals across the political spectrum. Yet, the current revival of the national extends well beyond the realm of politics; it is anchored in the logic of global capitalism, and has become inextricably intertwined with the practices of promotion and consumption. Our article seeks to map the interface between nationalism and economic life, and bring some… 
The Corporate Production of Nationalism
States, government officials, cultural elites, and ordinary citizens are typically the leading characters in academic treatises on nationalism – cast as the primary producers and consumers of
Consumption and Nationalism of Indonesia: Between Culture and Economy
By consuming domestic products, nationalism reflects the opportunities for locals to compete with globals. This logic may suit the economic perspective, but not the socio-cultural view. The problem
Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing
Political ideologies of the far-right are gaining ground in world politics and culture, not least by way of market forces. It has therefore become urgent to understand how these ideologies manifest
‘The Great War’ in the Auto-Making Industry. Banal Nationalism and Symbolic Domination and Country-of-Origin Effect in Consumer Culture
Abstract In spite of ongoing economic globalization, country-of-origin effect (COO) still remains crucial for corporate marketing and advertising strategies in consumer markets. Such nationalism has
The nation as an imagined commodity: Branding ‘Melania’
The article uses the case of Melania Trump, the former First Lady of the United States, to analyse the discursive strategies through which the print media in Slovenia represented ‘Melania’ as an
Nation Branding in the Post-Communist World: Assessing the Field of Critical Research
Abstract In the second decade of the 21st century, the practices, discourses, and implications of nation branding have attracted growing interest from scholars in the humanities and social sciences
The conflict market: Polarizing consumer culture(s) in counter-democracy
  • Sofia Ulver
  • Political Science
    Journal of Consumer Culture
  • 2021
At the beginning of the millennium, consumer culture researchers predicted that people would increasingly demand that marketplace actors subscribe to contemporary ethics of liberal democracy.
Nationalistic appeals and consumer boycotts in China, 1900-1949
The purpose of this study is to explore how nationalistic appeals may affect consumers’ perception and purchasing of targeted brands. Qualitative historical data from old China (1900–1949) reveal
Edible communities: How Singapore creates a nation of consumers for consumption
Scholars have noted the power of state-led discourse to create a national identity as an imagined community and have explicitly linked food to state-orchestrated narratives of nationhood. Others have
Migrant and mainstream perspectives on buying national: An Australian case study
  • F. Fozdar
  • Sociology, Political Science
    Journal of Consumer Culture
  • 2018
In a globalising world, people might be expected to be less nationalistic about their personal consumption decisions. Yet support for Trump-style protectionism and ‘buy national’ campaigns appears to


Nation in Market Times: Connecting the National and the Commercial. A Research Overview
This article provides an overview of the growing body of research pertaining to different forms of medi- ated nationhood. In particular, it focuses on the relatively recent trend toward increasing
Economic nationalism and the cultural politics of consumption under austerity: The rise of ethnocentric consumption in Greece
By nuancing the politics of consumption in the context of austerity, this article highlights the rise of economic nationalism and the reconfiguration of consumer cultures at the aftermath of the
Everyday nationhood
Contrary to the predictions of some, neither the proliferation of supranational forms of governance, the ascendancy of free market principles of global capitalism, nor expanding flows of
Politics, Products, and Markets: Exploring Political Consumerism Past and Present
In contemporary life, the marketplace has emerged as an important arena for the practice of politics. Concerns about personal and family well-being as well as ethical or political assessment of
Attitudes towards globalization and cosmopolitanism: cultural diversity, personal consumption and the national economy.
Using data from a representative social survey of Australians, this paper investigates the negotiation of belonging under the conditions of globalization and shows how cosmopolitan outlooks are shaped by social structural factors, and how forms of identification with humanity and the globe are fractured by boundaries of self and others, threats and opportunities, and the value of things global and local.
Consumer nationalism and corporate reputation management in the global era
Purpose – Drawing on an interdisciplinary scholarship, this study seeks to explore and explain the nature and characteristics of the emerging phenomenon of “consumer nationalism” and its critical
Nationalism and Cultures of Democracy
If nationalism is over, we shall miss it. Revolution may be the project of a vanguard party acting on behalf of its masses. Resistance to capitalist globalization may be pursued by a multifarious and
Political consumerism between individual choice and collective action : social movements, role mobilization and signalling
The notion of political consumerism has two implications. First, consumers wield some kind of power that they can use to effect social change through the marketplace. Second, political consumerism
Consuming the nation: Domestic cultural consumption: Its stratification and relation with nationalist attitudes
This dissertation addressed people’s domestic versus foreign cultural consumption. In many countries, including the Netherlands which is the main focus of this dissertation, a large share of the
Cosmopolitan nationalism and the cultural reach of the white British
In recent years, strong claims have been made for the breakdown of national boundaries and the reformation of national identities in an increasingly interconnected global world – driven in large part