Selling and consuming the nation: Understanding consumer nationalism

@article{Castell2018SellingAC,
  title={Selling and consuming the nation: Understanding consumer nationalism},
  author={Enric Castell{\'o} and Sabina Mihelj},
  journal={Journal of Consumer Culture},
  year={2018},
  volume={18},
  pages={558 - 576}
}
In recent years, nations have regained prominence as central symbols of political unity and mobilization, and proved capable of serving political goals across the political spectrum. Yet, the current revival of the national extends well beyond the realm of politics; it is anchored in the logic of global capitalism, and has become inextricably intertwined with the practices of promotion and consumption. Our article seeks to map the interface between nationalism and economic life, and bring some… 
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