Selling Germany in South-Eastern Europe: Economic Uncertainty, Commercial Information and the Leipzig Trade Fair 1920–40

@article{Gross2012SellingGI,
  title={Selling Germany in South-Eastern Europe: Economic Uncertainty, Commercial Information and the Leipzig Trade Fair 1920–40},
  author={Stephen Gross},
  journal={Contemporary European History},
  year={2012},
  volume={21},
  pages={19-39}
}
  • Stephen Gross
  • Published 2012
  • Business
  • Contemporary European History
  • On the eve of the Second World War Germany dominated the exports and imports of south-eastern Europe. Yet the institutions that supported Germany's trade in the 1930s were formed during the previous decade. This article shows how one institution, the Leipzig trade fair, helped overcome many of the problems that had disrupted German commerce with Yugoslavia after the First World War. During a decade when German firms were only slowly returning to the region, the fair built an extensive trading… CONTINUE READING
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