Self-reported Willingness to Pay for Texas Persimmon Fruit as a Food Source

@inproceedings{Glover2014SelfreportedWT,
  title={Self-reported Willingness to Pay for Texas Persimmon Fruit as a Food Source},
  author={Benjamin J. Glover and Tina M. Waliczek and J. J. Gandonou},
  year={2014}
}
The purpose of this study was to test the consumer-stated willingness to pay (WTP) of a native Texas plant fruit product, texas persimmon (Diospyros texana), for the restaurant industry, as well as for the consumer market. Farmers’ markets and restaurants specializing in either local foods, organic foods, or both were the focus of the market samples. Responses were gathered from five cities located in the geographic area of central Texas where the fruit is native including: San Marcos, Austin… CONTINUE READING