Self-regulation and the response to concerns about food and beverage marketing to children in the United States.

  title={Self-regulation and the response to concerns about food and beverage marketing to children in the United States.},
  author={Parke E. Wilde},
  journal={Nutrition reviews},
  volume={67 3},
  • P. Wilde
  • Published 1 March 2009
  • Medicine
  • Nutrition reviews
The Institute of Medicine reported in 2005 that food and beverage marketing to children and youth is "out of balance with healthful diets". The dominant policy response in the United States has been to encourage self-regulation by the food, beverage, advertising, and media industries. From a nutrition perspective, this deference to the private sector may seem surprising. This article reviews current economic and legal perspectives on food marketing to children that are motivating the policy… 
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