Self-reference and the encoding of personal information.

  title={Self-reference and the encoding of personal information.},
  author={Timothy B. Rogers and Nicholas A. Kuiper and W. S. Kirker},
  journal={Journal of personality and social psychology},
  volume={35 9},
The degree to which the self is implicated in processing personal information was investigated. Subjects rated adjectives on four tasks designed to force varying kinds of encoding: structural, phonemic, semantic, and self-reference. In two experiments, incidental recall of the rated words indicated that adjectives rates under the self-reference task were recalled the best. These results indicate that self-reference is a rich and powerful encoding process. As an aspect of the human information… 

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