Self-reference and the encoding of personal information.

  title={Self-reference and the encoding of personal information.},
  author={T. Rogers and N. Kuiper and W. S. Kirker},
  journal={Journal of personality and social psychology},
  volume={35 9},
  • T. Rogers, N. Kuiper, W. S. Kirker
  • Published 1977
  • Medicine
  • Journal of personality and social psychology
  • The degree to which the self is implicated in processing personal information was investigated. Subjects rated adjectives on four tasks designed to force varying kinds of encoding: structural, phonemic, semantic, and self-reference. In two experiments, incidental recall of the rated words indicated that adjectives rates under the self-reference task were recalled the best. These results indicate that self-reference is a rich and powerful encoding process. As an aspect of the human information… CONTINUE READING
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