Self-promotion as a risk factor for women: the costs and benefits of counterstereotypical impression management.

  title={Self-promotion as a risk factor for women: the costs and benefits of counterstereotypical impression management.},
  author={Laurie A Rudman},
  journal={Journal of personality and social psychology},
  volume={74 3},
  • L. Rudman
  • Published 1998
  • Psychology
  • Journal of personality and social psychology
Three experiments tested and extended recent theory regarding motivational influences on impression formation (S. T. Fiske & S. L. Neuberg, 1990; J. L. Hilton & J. M. Darley, 1991) in the context of an impression management dilemma that women face: Self-promotion may be instrumental for managing a competent impression, yet women who self-promote may suffer social reprisals for violating gender prescriptions to be modest. Experiment 1 investigated the influence of perceivers' goals on processes… 

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