Self-esteem and "if . . . then" contingencies of interpersonal acceptance.

@article{Baldwin1996SelfesteemA,
  title={Self-esteem and "if . . . then" contingencies of interpersonal acceptance.},
  author={Mark W. Baldwin and Lisa M. Sinclair},
  journal={Journal of personality and social psychology},
  year={1996},
  volume={71 6},
  pages={
          1130-41
        }
}
The degree to which an individual perceives interpersonal acceptance as being contingent on successes and failures, versus relatively unconditional, is an important factor in the social construction of self-esteem. The authors used a lexical-decision task to examine people's "if. . . then" expectancies. On each trial, participants were shown a success or failure context word and then they made a word-nonword judgment on a second letter string, which sometimes was a target word relating to… 
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