Self-determination and functional persuasion to encourage physical activity

  title={Self-determination and functional persuasion to encourage physical activity},
  author={Daniel S. Bailis and Judith A. Fleming and Alexander Segall},
This research advances a novel approach to promoting physical activity, based on the principle of functional matching in persuasion, and the self-concordance (SC) of people's motivations for physical activity. We propose that SC establishes a positive or negative orientation toward the challenge inherent in physical activity, and that the maximum yield of participation will be achieved by communications that appeal to each orientation. In two studies, we compared how messages emphasizing… CONTINUE READING


Publications citing this paper.