Self-Selection and Information Role of Online Product Reviews

@article{Li2008SelfSelectionAI,
  title={Self-Selection and Information Role of Online Product Reviews},
  author={Xinxin Li and Lorin M. Hitt},
  journal={Information Systems Research},
  year={2008},
  volume={19},
  pages={456-474}
}
Introduction Word of mouth has long been recognized as a major driver of product sales. It can raise consumer awareness, and may be one of the few reliable sources of information about the quality of experience goods. With the development of the Internet, word of mouth has moved beyond small groups and communities, to being freely available through largescale consumer ne tworks (Avery, Resnick and Zeckhauser 1999). These networks have reinforced the impact of word of mouth to an unprecedented… CONTINUE READING
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