Self-Regulation and Television Advertising

  title={Self-Regulation and Television Advertising},
  author={Herbert Jack Rotfeld and Avery Mark Abernethy and Paul Parsons},
Abstract Media owners and managers possess great power to select (and reject) advertising submissions. Regardless of the directives (or absence) of any self-regulation code, no television station must accept any commercial advertising it does not wish to carry. This study requested descriptions of the standards, guidelines and day-to-day concerns from U.S. commercial broadcast stations, asking the policies, procedures and nature of standards for deriding which commercials are acceptable for… CONTINUE READING