Self-Orientation Modulates the Neural Correlates of Global and Local Processing

@inproceedings{Liddell2015SelfOrientationMT,
  title={Self-Orientation Modulates the Neural Correlates of Global and Local Processing},
  author={Belinda J. Liddell and Pritha Das and Eva Battaglini and Gin S. Malhi and Kim Felmingham and Thomas J. Whitford and Richard A. Bryant and Andrea Antal},
  booktitle={PloS one},
  year={2015}
}
Differences in self-orientation (or "self-construal") may affect how the visual environment is attended, but the neural and cultural mechanisms that drive this remain unclear. Behavioral studies have demonstrated that people from Western backgrounds with predominant individualistic values are perceptually biased towards local-level information; whereas… CONTINUE READING